Netcomm Forum 2022: live shopping & GUESS Europe’s best practices

Netcomm Forum 2022: live shopping & GUESS Europe’s best practices

Been there, done that

The event in a nutshell

  • Clothing (covering alone almost 46% of the market),
  • Health and wellness (40.4%),
  • Cosmetics and perfumes (36.6%),
  • Electronics (32%)
  • Accessories (31%).

About our partner Global Blue

The state of the art of Live Shopping in 2022

The success of GUESS’ Live Shopping strategy

GUESS Live Show in Spain
GUESS Live Show in Spain

GUESS’ secret of success

Here it comes GOLIVE

  • number of viewers;
  • likes;
  • messages (pin, delete, set a list of banned words);
  • trendline with viewers’ interaction;
  • geographical heat map;
  • most clicked products;
  • traffic sources with UTM tracking;
  • Live Shows Score;
  • most viewed and effective Live Shows;
  • Live Shows Rank;
  • understand the audience’s feelings through NLP (Natural Language Processing).

Future expectations for eCommerce

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