Netcomm Forum 2022: live shopping & GUESS Europe’s best practices

Netcomm Forum 2022: live shopping & GUESS Europe’s best practices

Been there, done that

The event in a nutshell

  • Clothing (covering alone almost 46% of the market),
  • Health and wellness (40.4%),
  • Cosmetics and perfumes (36.6%),
  • Electronics (32%)
  • Accessories (31%).

Meanwhile, food & household products (37.2%) and the digital products market (travel, digital content, online services and insurance) are growing. The main changes in the Digital Retail industry concern payment methods, logistics and artificial intelligence to automate some retailing process stages. Notable mention of Gen Z as the new target for the online retailers. Gen Z has been considered the most purpose-driven generation ever, whose behaviour and values are pushing companies and experts towards innovation.

About our partner Global Blue

The state of the art of Live Shopping in 2022

The success of GUESS’ Live Shopping strategy

“Looking at the market, we noticed that similar solutions in Asia had a remarkable success, and this was the ideal chance for us to test a new way of speaking with our customers. Our main goal was not pushing sales, but offering an experience to make our customers feel like they would be in our physical stores” states Alessandro Puci, Guess Europe Retail Operations Manager.

“We aimed at simplifying the process as much as possible to make it expandable and applicable in different countries too. For instance, in 2022 we exported this project to 2 other countries: Germany and UK” — continues Puci. The success of this kind of event also depends on meticulously planning the details and creating a sort of “pre-packed format”. Product selection is also a fundamental aspect as it needs to be aligned with the company’s demands of product messaging.

GUESS Live Show in Spain
GUESS Live Show in Spain

GUESS’ secret of success

Indeed, the more accurate the marketing activities are, the most satisfactory will be the results. For GUESS, the combination of newsletters & email, content & digital marketing activities and influencer marketing actions and coordination turned out to be the secret to triumph.

Here it comes GOLIVE

Radicalbit’s Live Commerce platform combines Livestream shopping with artificial intelligence and real-time analytics. So, where most other tools only showcase your products, GOLIVE goes one step further and includes the tech you need to turn customer data into intelligence. With this feature, you can keep track of the following parameters of a live show:

  • number of viewers;
  • likes;
  • messages (pin, delete, set a list of banned words);
  • trendline with viewers’ interaction;
  • geographical heat map;
  • most clicked products;
  • traffic sources with UTM tracking;
  • Live Shows Score;
  • most viewed and effective Live Shows;
  • Live Shows Rank;
  • understand the audience’s feelings through NLP (Natural Language Processing).

Secondly, GOLIVE is a white-label platform forever. This means one can customise the layout and graphics according to the brand’s identity without mentioning GOLIVE at all — nobody’s gonna know!

Finally, concerning viewers’ engagement, GOLIVE offers different features to support a brand’s strategy. For instance, you can create a live poll to show during the live event — keeping the viewers’ attention high. Subsequently, you can share the results live while broadcasting your show. Moreover, you can perform like a pro with GOLIVE’s ultimate feature: multi-camera streaming.

To have a proper overview of GOLIVE, you can take a look at the official website and — why not? Try GOLIVE for free for 30 days

Future expectations for eCommerce

Radicalbit team can’t wait to see what the future would bring for online shopping and what innovations would be developed. See you in 2023 at the next Netcomm Forum!

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We provide Continuous Intelligence products designed to manage the entire data lifecycle over streaming oriented platforms, with Machine Learning integration.

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Radicalbit

We provide Continuous Intelligence products designed to manage the entire data lifecycle over streaming oriented platforms, with Machine Learning integration.